The format of the home page is aimed towards young adults as it's too formal for children, but as there's lots going on, it makes it have a younger feel to it. You can tell the genre of music that the website mainly covers, based on the latest news stories. For instance today, Biffy Clyro is the main news story topic.
The advertisements for tickets are for Kings of Leon and Foo Fighters. So far, all the audience has seen are bands in a similar genre to another, helping to emphasise the overall music that is covered online and in the magazine.
With easy navigation bars and quick links to articles, NME's website is addressing the audience in a way that makes it easy to use and highly accessible.
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